JetBlue to launch self-boarding programme using facial recognition

Written by: Alwyn Brice |
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JetBlue has announced that it is to collaborate with US Customs and Border Protection and SITA to test a new paperless and deviceless self-boarding process.

This is a part of ongoing trials to implement a biometric exit process for the future. With this, JetBlue will become the first airline to integrate with CBP to use biometrics and facial recognition technology to verify customers at the gate during boarding.

The programme will commence this June on flights from Boston’s Logan International to Aruba’s Queen Beatrix International airport. Customers can participate without any prior enrolment or registration.

Customers who opt in during the boarding process can put away their boarding passes and devices and simply step up to the camera for a photograph. The custom-designed camera station will connect to CBP to instantly match the image to passport, visa or immigration photographs in the CBP database and verify flight details. Customers will be notified on an integrated screen above the camera when they are cleared to proceed to the jetbridge. The set-up will move JetBlue crew members from behind the counter to interact with customers and assist them throughout the process. JetBlue will also issue iPad minis to crew members, giving them mobility to monitor and manage the boarding process while interacting with customers.


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