SITA appoints Matthys Serfontein as President, Americas

Written by: Samantha Payne |
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SITA has appointed Matthys Serfontein as President, Americas after a two-year hiatus to drive SITA’s growth in the Americas, where travel has rebounded sharply in the wake of the pandemic.

Serfontein will be key to bringing SITA’s vision of greater agility, efficiency, and sustainability to the air transport industry through digitalisation.

David Lavorel CEO, SITA, said: “I’m delighted to welcome Matthys back on board. SITA has invested in new solutions that help our customer airports and airlines optimise the passenger experience, maximise efficiency, and keep both environmental and financial sustainability at the heart of their operations. The Americas team, under Matthys’s stewardship, will help bring these exciting benefits to customers in the region.”

Serfontein said: “As travellers return to the skies, our customers are eyeing digitalisation as the key to returning to growth while meeting the new expectations of today’s passenger. With its innovative portfolio, SITA is uniquely positioned to support them. SITA has been, and continues to be, a trusted partner to the industry, and I look forward to this new opportunity to build on our exciting partnerships with customers in the Americas.”

Serfontein previously served as President of Air Travel Solutions at SITA, where he oversaw the development of SITA’s airport and border solutions. Prior to that he served as Regional Vice President for Airport Solutions in Africa.


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