Poul Elvstrøm replaces Henrik Olsson as VP of ITW GSE

Written by: Samantha Payne |
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Poul Elvstrøm has been appointed Vice President / General Manager of ITW GSE, replacing Henrik Olsson after 38 years of dedicated service to Illinois Tool Works.

lvstrøm, who will be taking over the position on 1 September, 2022, joined the company in 1998 and has over the years advanced through a series of roles, latest as VP, Global Sales & Marketing. He brings a wealth of industry knowledge and a long record of division leadership.

With his global sales responsibility for the ITW ground support equipment group of companies, he led the process of implementing a global single brand strategy completed in 2018 uniting the brands of Hobart, AXA Power, Trilectron, J&B Aviation, and Houchin into one division: ITW GSE.

Olsson, who will be taking on a reduced set of responsibilities in ITW, was appointed VP/GM for the global division in 2012 and has developed the GSE division into a true ITW role model, achieving solid results and performing a leadership based on trust and empowerment.

To the benefit of the employees Olsson is known for his many initiatives for the employee's well-being, implementing daily exercise during work hours, which is now a great part of the company’s DNA and has enhanced the team spirit. It is not only greatly recognised by the employees, but also resulted in ITW GSE being awarded the recognition as the “Healthiest company in Denmark” in 2013.

Olsson will continue within ITW in a new role as 80/20 Toolbox Coach – EU Region. In his new position Olsson will leverage his ITW Business Model expertise and knowledge sharing to provide hands-on support to ITW´s European based divisions within the Specialty Products segment.

David Feuga, from the ITW GSE Dubai branch office, is appointed Global Sales Director as of 1 September, 2022 and will take over Elvstrøm responsibility of the Global Sales and Marketing.

Elvstrøm visions an exciting future ahead for the GSE division. ITW GSE has a unique culture and at its core is the talent and dedication of its people. The division has many innovative ideas in the pipeline, which can help airports and airlines to meet their targets for reducing emissions.

“Travel is key to world economic growth and with the increase in middle class population in some of the world’s most populated regions, passenger numbers are foreseen to increase. And we are pleased to be able to contribute making it possible to travel in a more sustainable way”, he says.


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